Design - the site should attract the visitor's attention, but should be free of gimmicks and unnecessary distractions. The design should follow the site's primary purpose.
Usability - the site should be easy to navigate and quickly bring the reader right to the place where they need to go.
Content - you must offer content that the visitors want. The content must change often so that it remains fresh and interesting.
SEO - the site should be search engine optimized so that it is easy to find.
Thinking Web publishing? Think Jacobs Group!
Jacobs Group has been helping clients establish and maintain a presence on the web since 1996.
