Design - the site should attract the visitor's attention, but should be free of gimmicks and unnecessary distractions. The design should follow the site's primary purpose.

Usability - the site should be easy to navigate and quickly bring the reader right to the place where they need to go.

Content - you must offer content that the visitors want. The content must change often so that it remains fresh and interesting.

SEO - the site should be search engine optimized so that it is easy to find. 

Thinking Web publishing? Think Jacobs Group!

Jacobs Group has been helping clients establish and maintain a presence on the web since 1996.